 ITAMA 55No borders for the new Forty that now looks to the East. 10 October 2006 - Itama, a historic brand with a solid reputation in the luxury yachting panorama is currently demonstrating once again its ability to innovate and respond attentively to stimulation from new and rapidly expanding markets. It is doing so by adapting one of its leading products to the specific requirements of its Asian, especially its Chinese, customers, who are showing an increasing interest in the Italian brands in this sector.
The result is the new version of the Itama Forty, specifically designed for the East. The Forty is a yacht that Itama has focused on right from its launch and the craft has already fulfilled expectations by reaching a wide range of objectives. It is certainly no casual choice as the international success of the craft’s recent restyling process with its numerous new qualities and features has been resoundingly confirmed, not only by the compliments of yachting experts and the press, but also by the financial results reaped during its first year on the market.
These changes, based on innovative forms and technology in line with the continuous developments in the sector, have been strictly maintained in the new model designed for Eastern markets. This project, however, also includes a specially restyled deck layout to meet the needs of the differing onboard lifestyles and weather conditions in the parts of the world it has been designed for. That is to say, not only the Far East but also the Middle East and countries in subtropical regions generally, where factors such as average temperatures and humidity levels must be taken into account when designing and constructing a layout offering the ultimate formula of onboard liveability and the most correct way of satisfying customers’ lifestyle expectations and tastes. . In fact the cockpit has been enlarged to almost twice its previous size by including the sundeck. These new markets, without doubt, prefer more sitting space and this desire has been fulfilled in the new Forty by adding another sofa that creates two spacious adjacent lounge areas offering real conviviality and relaxation. The new line has already been favourably acknowledged by the market and the first Forty will be in Asia from next spring.
This change in deck design to enhance and enlarge the cockpit as far as possible, demonstrates the shipyard’s care and consideration and its insistence on satisfying the real needs and desires of customers who enjoy life onboard in a different way to Europeans.
This initiative further confirms the company’s dynamic and open way of operating and its remarkably international range and sensibility. Of course, it remains true to the shipyard’s distinctive design, in the best Itama tradition that brings together sleek style, Italian taste, superior liveability and beautifully furnished interiors. And without forgetting the essential sports spirit of these open yachts, where power becomes pure pleasure. A combination of strictly Made in Italy creativity, research and technology that has made Itama a famous and sought after name, even in the ever nearer world of Asia.
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